404The role of the page

1To avoid dead links

Website Settings404After the page, if the website appears dead links, the search engine spider crawling such websites gets404When the URL is invalid, it knows that the URL has expired and no longer indexes the web page, and feeds back to the data center to delete the web page represented by the URL from the index database. Avoid dead links affecting the website's inclusion.

2To improve user experience

404Page usually means that the user has accessed a non-existent or deleted page on the website, and the server returns404Error page, to inform the browser that the requested page does not exist or the link is incorrect, and at the same time guide the user to use other pages of the website instead of closing the window and leaving, eliminating the user's frustration.

3To avoid a drop in trust

Search engines identify the status of web pages through HTTP status codes. When a search engine receives a wrong link, the website should return404Status code, to tell the search engine to abandon the index of this link. And if the return200 or302Status code, the search engine will create an index for this link, leading to a large number of different links pointing to the same web content. As a result, the search engine's trust in the website is greatly reduced. Many websites have this problem:404The page returns200 or302Status code instead of404Status code.

4To avoid being penalized

Some websites due to some incorrect server configurations, resulting in the return of200 status code or302Status codes, although these status codes do not affect users visiting the website, they may mislead search engines and make search engines believe that this page is a valid page, thus crawling it. If404Too many pages can lead to a large number of duplicate pages, which may be penalized by search engines for cheating.